Positive marketing

What is content marketing?  It’s a strategy I often recommend to my clients. If you enjoy writing, and are game to invest a little regular time, it’s an economical and potentially very effective way of promoting your business online. It’s an extremely widespread strategy.  I’ll say that again. It’s an […]

What is content marketing?

Gaelle Organic is my lovely step-mother’s business, and I’m not sure my dad or I are entirely objective commentators, but I had a lot of fun helping out… “Getting some input from Jessica to the family business was a great move. She suggested all kinds of engaging blog post ideas, […]

“Noticeable upward bumps in our sales”

Your goal: Using your website to INSPIRE your supporters A great charity website does not just describe your charity – it inspires your supporters. It makes your current and potential volunteers, donors, fundraisers, partner organisations and beneficiaries FEEL GOOD about engaging with your charity. It makes them WANT to get involved. To […]

How to write a great charity website

What does your charity’s website currently focus on? There’s a good chance that it has priorities like this: a. Explaining what the charity does b. Showing the charity’s work in a good light c. Encouraging people to get involved (donors, volunteers, etc) Speak TO your audience, instead of ABOUT your […]

8 charity websites with strong marketing messages