Why bother with a mailing list?  This is a question my clients ask a lot.  I don’t want to write a newsletter they say.  Newsletters are old fashioned.  Social media is the modern way. And yes!  Please do NOT write newsletters.  Newsletters ARE old fashioned.  (More on this below.)  And please […]

Why bother with a mailing list?

How to choose a great title for your blog post?  Put yourself in your readers’ shoes. When you’re scrolling through Facebook (or the New York Times), do you click every link you see? No! You click the ones that intrigue you somehow.  So, you need to intrigue your audience. Your title needs […]

How to choose a great title for your blog post

What is content marketing?  It’s a strategy I often recommend to my clients. If you enjoy writing, and are game to invest a little regular time, it’s an economical and potentially very effective way of promoting your business online. It’s an extremely widespread strategy.  I’ll say that again. It’s an […]

What is content marketing?

Is your website secretly terrible?
If the graphic design is terrible, you’ll probably be able to tell. If the web developer has done a terrible job, and the site doesn’t work properly, you’ll pick that up. But.  What if the WORDS are terrible? Is your site actually SELLING you? A friend just asked me to […]

Is your small business website secretly terrible?

Are you slaving to create separate blog articles, newsletters, Facebook posts and tweets? Is it all feeling a bit hard work? Reaching out to your people like this, only some of them will see each of the pieces of content you’ve worked so hard to produce. And, after they (hopefully!) […]

How to reach ALL of your fans at once

  Is your website making an elementary mistake, by being all about you?  I’d say 90% of small business websites make this mistake. It’s understandable.  What is your site for, after all, except to describe what you do, who you are, and how to get in touch with you? Well, […]

Why your website should NOT be about you

Are you wondering how to set up a new blog? Whatever it is you’re passionate about – there will be people out there who would like to read about it. Enthusiasm is infectious! You’re very unlikely to be alone in your interest.  Your head is probably already full of great […]

How to set up a new blog

If you’re thinking that the purpose of your website is to explain what your business does, you’re in good company.  About 90% of small business websites have this as their focus: But, your website is not an information site.  It’s not Wikipedia. Its purpose is to galvanise people into spending some […]

What is the purpose of your website?

Your goal: Using your website to INSPIRE your supporters A great charity website does not just describe your charity – it inspires your supporters. It makes your current and potential volunteers, donors, fundraisers, partner organisations and beneficiaries FEEL GOOD about engaging with your charity. It makes them WANT to get involved. To […]

How to write a great charity website

What does your charity’s website currently focus on? There’s a good chance that it has priorities like this: a. Explaining what the charity does b. Showing the charity’s work in a good light c. Encouraging people to get involved (donors, volunteers, etc) Speak TO your audience, instead of ABOUT your […]

8 charity websites with strong marketing messages

Some organisations don’t need to explain what they do. If you’re Mercedes, say.  Or Microsoft:   But if your brand hasn’t achieved QUITE that level of global recognition as yet, then one of the really basic things your website needs to do, is explain what you do. Sometimes, it’s obvious […]

Don’t forget to explain who you are…

Right.  You’re ready to set up a website for your company, or your new blog, or your hobby.  Exciting! Now you have to decide on your domain name – the bit between the www and the dot com – also known as the URL. Maybe the best domain name for […]

How to choose a good domain name