Marketing funnel

If you’re thinking that the purpose of your website is to explain what your business does, you’re in good company.  About 90% of small business websites have this as their focus: But, your website is not an information site.  It’s not Wikipedia. Its purpose is to galvanise people into spending some […]

What is the purpose of your website?

Your goal: Using your website to INSPIRE your supporters A great charity website does not just describe your charity – it inspires your supporters. It makes your current and potential volunteers, donors, fundraisers, partner organisations and beneficiaries FEEL GOOD about engaging with your charity. It makes them WANT to get involved. To […]

How to write a great charity website

What does your charity’s website currently focus on? There’s a good chance that it has priorities like this: a. Explaining what the charity does b. Showing the charity’s work in a good light c. Encouraging people to get involved (donors, volunteers, etc) Speak TO your audience, instead of ABOUT your […]

8 charity websites with strong marketing messages