Features vs benefits

Is your website secretly terrible?
If the graphic design is terrible, you’ll probably be able to tell. If the web developer has done a terrible job, and the site doesn’t work properly, you’ll pick that up. But.  What if the WORDS are terrible? Is your site actually SELLING you? A friend just asked me to […]

Is your small business website secretly terrible?

  Is your website making an elementary mistake, by being all about you?  I’d say 90% of small business websites make this mistake. It’s understandable.  What is your site for, after all, except to describe what you do, who you are, and how to get in touch with you? Well, […]

Why your website should NOT be about you

If you’re thinking that the purpose of your website is to explain what your business does, you’re in good company.  About 90% of small business websites have this as their focus: But, your website is not an information site.  It’s not Wikipedia. Its purpose is to galvanise people into spending some […]

What is the purpose of your website?

Your goal: Using your website to INSPIRE your supporters A great charity website does not just describe your charity – it inspires your supporters. It makes your current and potential volunteers, donors, fundraisers, partner organisations and beneficiaries FEEL GOOD about engaging with your charity. It makes them WANT to get involved. To […]

How to write a great charity website

What does your charity’s website currently focus on? There’s a good chance that it has priorities like this: a. Explaining what the charity does b. Showing the charity’s work in a good light c. Encouraging people to get involved (donors, volunteers, etc) Speak TO your audience, instead of ABOUT your […]

8 charity websites with strong marketing messages

Right.  You’re ready to set up a website for your company, or your new blog, or your hobby.  Exciting! Now you have to decide on your domain name – the bit between the www and the dot com – also known as the URL. Maybe the best domain name for […]

How to choose a good domain name